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Premium Real Estate Sales Portal

Lead time
60 days
Project cost
2 824 $

Content

Introduction

The Onegin company approached us with an ambitious task - to create a modern digital tool for selling premium real estate. The cottage village is positioned as an elite residential complex, and it was necessary to create a website that would correspond to the high status of the project.

About the client

A developer specializing in the construction of cottage communities with their own infrastructure.

Business objectives

  • Creating a convenient tool for attracting buyers.
  • Increasing the level of trust in the developer.
  • Demonstrating the advantages of the village through interactive content.
  • Organizing effective communication with potential buyers.

Business Problems

  • Lack of a single information space for clients.
  • Difficulties with remote demonstration of properties.
  • Lack of trust in the developer on the part of new buyers.
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Project objectives

Creation of a portal for the promotion and sale of real estate with the aim of increasing the sales funnel and increasing the conversion from a visitor to an application by 40%.

Solution

Develop a comprehensive digital product:

  • A separate page for each house project with a full description of the property.
  • A filter with the ability to select a suitable house by degree of readiness, area, cost.
  • An interactive system for selecting a land plot and a house with updated statuses: House under construction, House built, For sale, Sold.
  • Integration with CRM and sales automation.
  • User behavior analytics.
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Technologies

technology0Rapid MVP development, analytics, AI, and business process automation.
technology1Quick launch of secure and scalable web services with minimal costs.
technology2Reliable and scalable data storage system with high performance.
technology3Reliable code and fast development for scalable projects and teams.
technology4Creating dynamic and interactive interfaces for any platform.
technology5Asynchronous background task processing for improved performance and resilience.
technology6AWS's reliable message queue for stable and scalable data transfer.

Stages of work

Preparation of technical specifications2 дня
UX research, analytics3 дня
Interface prototyping5 дней
Rendering a unique design10 дней
Development33 дня
Testing5 дней
Placement on platforms2 дней

60

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Team and expertise

The project involved: project manager, business analyst, UX/UI designer, server-side and visual logic developers, QA engineer, DevOps engineer.

Result

  • Conversion increased by 2.5 times compared to previous channels.
  • ROI: reaching a positive indicator within two months after launch.
  • Reducing the time to make a purchase decision by 30%.
  • Increasing trust and loyalty to the project.
  • Reducing marketing costs by 35% thanks to effective targeting.
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Client

Dmitry

Cooperation with your team exceeded all expectations. The site not only met our expectations, but also exceeded them. In the first two months of the site's operation, we received twice as many quality leads as in the entire previous period. We recommend your company as a reliable partner

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