Content
Introduction
The project involved creating a promotional website for BeeX — a delivery automation platform for restaurants and cafes. The task was to visualize a complex IT product for F&B business owners, highlighting cost savings and revenue growth.
About the client
BeeX is an accredited IT company founded in 2016. Its platform processes 2 million orders per year worth ₽1 billion, serving 300+ restaurants in 100+ cities across Russia and the CIS (Kazakhstan, Uzbekistan, Kyrgyzstan). Key solutions: CRM, mobile applications, integration with POS and aggregators (Delivery Club, Yandex.Food).
Business objectives
- Increase website visitor conversion to demo version requests.
- Increase the share of B2B clients among medium and large food service chains.
- Position BeeX as an alternative to aggregators with commissions up to 30%.
- Support expansion into CIS regions
Business Problems
- The outdated website did not reflect modern UI/UX trends, which reduced trust among the B2B audience.
- Lack of a responsive version for mobile devices (40% of traffic was lost).
- Low engagement due to complex navigation and lack of interactive demo elements.
- Non-integrated demo session booking system, which increased the workload on managers
Project objectives
Develop a high-performance and converting promotional website that visualizes the benefits of automating complex processes (working with CRM, cost calculation algorithms, delivery, warehouse management) through interactive elements.
Solution
- Structure based on JTBD (Jobs to Be Done). Sections are grouped by the 'job' the platform performs
- System workflow: from order acceptance via website/application to automatic check printing in the kitchen
- Content personalization. Pop-up survey for selecting business type (single cafe vs chain), showing relevant tariffs and cases.
Technologies
Rapid MVP development, analytics, AI, and business process automation.
Quick launch of secure and scalable web services with minimal costs.
Reliable and scalable data storage system with high performance.
Cross-platform framework for simultaneous iOS and Android app development.
Flexible framework for building fast and responsive web interfaces (SPA).
Creating dynamic and interactive interfaces for any platform.
Google's ready-made backend for quick app deployment without server-side development.
Asynchronous background task processing for improved performance and resilience.
AWS's reliable message queue for stable and scalable data transfer.Stages of work
93
Team and expertise
A cross-functional team of AtlantSoftware specialists worked on the project, including UX/UI designers, frontend developers, and a copywriter. The team focused on:
- Deep analysis of user scenarios for different segments of restaurateurs;
- Development of interactive elements (savings calculator, animated platform workflow diagrams);
- Adaptation of BeeX technical terms (API integrations, acquiring) to the language of business benefits.
Result
- Conversion growth: +35% applications from restaurants with turnover of ₽1+ million/month in the first 6 months.
- Simplified scaling: 50+ new clients joined after the website launch, including a large restaurant chain.
- Reduced manager workload: 60% of clients reviewed tariffs on the website without consultation.
- SEO effect: Reached Google top-5 for queries 'food delivery system' and 'crm for restaurant'.
Product Manager BeeX
Alexey Oderey
It was critical for us to show how BeeX solves restaurateurs’ pains — from manual order processing to lack of analytics. AtlantSoftware didn’t just create a website but developed a tool that automatically generates cases for each visitor segment. After launch, the load on the sales department dropped by 40%, and conversion to applications increased thanks to the savings calculator. Especially valuable was that the team deeply immersed themselves in our niche: they interviewed our clients to convey their real experience on the site.
If you want the same successful
case, contact us or leave a
request
If you want the same successful
case, contact us or leave a
request
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