Computer or mobile games with a competent approach to development and a pinch of talent manifest themselves as successful commercial products in the entertainment industry.

At the same time, not all games start their journey as well-thought-out, high-budget products; we know examples of the rise of projects from independent developers, including Minecraft, Undertale, or AmongUs. Indie games inspire with their examples and confirm that a successful project is 80% a strong idea and concept, and 20% its implementation.

Game Goals

The basis for the success of games, like any other product in the commercial segment, is that they can bring both value to the players and profitability to developers. Concerning users games cover the needs in such areas as:

Entertainment and recreation

Most games are created for people to relax and have fun. Games help to reduce stress, improve mood and simply distract from everyday problems.


Some games are created for learning, and developing certain skills and abilities of the players. These can be logic games, strategies, simulators, etc.

Social interaction

Many games allow players to interact with each other within the game online or offline using multiplayer mode.

Product or brand promotion

Games can and should be used as a marketing tool to promote a product or brand, Louis The Game by Louis Vuitton or The deepest site in the world by Borjomi are some interesting examples.
For developers or authors, computer and mobile games help to achieve different goals - to realize the creative potential, gain experience in an interesting project, and finally just make money. For example, mobile games are often created as business projects to attract more players and monetize through in-game purchases, but there are also products focused on creating a unique gaming experience and selling copies of the game.

Game as a business model

Mobile or PC games bring profit - this is perhaps the main reason for the existence of advanced game dev. Here are some of the popular business models in the gaming industry:

Buy-to-Play – is the simplest model where players buy a finished game for a fixed price.

Free-to-Play – The game is free to play, but players can purchase additional features, levels, items, etc. Thus, players only pay for an improved gaming experience.

Pay-to-Play – is a model where players pay a monthly or annual fee for access to games and additional features. This model is used in gaming services such as Xbox Game Pass and PlayStation Plus.

Ad-supported – a model where players can play for free, but developers receive income from viewing embedded ads. Ads can be placed on loading screens, in the game menu, or in transitions between levels. This model is especially popular in mobile games.

Microtransactional – Players can purchase items or features within the game. This model is often used in games for mobile devices and browsers, and it can be built into both paid and free-to-play products.


Like all commercial projects games are developed by large teams consisting of specialists from different areas:
Game designers are responsible for creating the concept of the game, designing game mechanics and systems, setting balance, and setting difficulty levels.
The artists create concept art, textures, character and object models, and animations within the overall visual style of the game.
Programmers write the code that makes the game work, develop artificial intelligence, optimize performance, and deal with many other technical aspects of the game.
Sound engineers are responsible for the soundtrack, including the creation of sound effects, music, character voice acting, and dialogue.

Testers are looking for and documenting bugs and inconsistencies, thus helping to improve the quality of the game.
МProject managers coordinate the work of the team, manage the schedule and budget of the project, interact with the customer, and control the game development process.

In addition, many teams resort to outsourcing - the services of freelancers and studio contractors - to perform certain tasks in the game development process.

Development stages

Custom game development can take from several months to several years, depending on the complexity and the amount of work. Also, this process requires close cooperation between the development team and the client. Such cooperation is necessary to create a game that will meet the expectations of the players and the requirements of the market. The standard process usually includes seven steps, which may vary slightly depending on the specific development team:
Concept – definition of the concept of the game, its genre, target audience, platform, and other key parameters.
Design – development of level design, game mechanics, game interface, and other elements of the game.
Programming – writing program code to implement game mechanics, graphics, sounds, and other game functions.
Exploring the possibilities of platforms – adapting the game to various platforms PC, consoles, mobile devices, etc.
Testing – checking the game for errors, bugs, and other problems, as well as checking if the game meets the stated requirements.
A release – the launch of a game on the market and its promotion among potential users.
Support – the launch of a game on the market and its promotion among potential users. Support - additional content development, bug fixes, game updates, and other post-release support measures.

We offer services for the development of games of any complexity for mobile devices, personal computers, and web resources.

Our team is always ready to help you realize your game idea from scratch or join the project at any stage.

Our main task is to create high-quality products in the optimal time frame, so we conduct our projects using flexible methodologies, striving to make internal processes transparent so that you always know at what stage your product is.

Start with a free consultation, fill out the form, and tell us more about your idea. We will get acquainted with it and discuss the concept and possible solutions for your project.

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We commit to keeping confidential all commercial information obtained in the course of preparing and implementing the project and not disclosing or transmitting it to third parties.

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Andrew Shapovalov

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