Content
Introduction
A medical center in Yekaterinburg requested a redesign of its website. The existing resource did not meet modern requirements - it was not adapted for mobile devices, and also had an inconvenient structure, which prevented users from quickly making an appointment. The task was to create a website with improved mobile adaptation, intuitive navigation and forms for quickly capturing leads, which would increase conversions and improve customer experience.
About the client
- A medical center providing a wide range of medical services.
- Located in Yekaterinburg.
- Aims to improve service quality and enhance convenience for patients.
Business objectives
- Increasing conversion from the website.
- Simplifying the appointment booking process.
- Adapting the website to mobile devices to improve user experience.
Business Problems
- The old site was not mobile friendly, which created difficulties for mobile users.
- Unintuitive navigation, users often got lost and could not quickly find the information they needed.
- Lack of forms for recording and capturing contacts.
Project objectives
The main goal was to create a site that would make it easy and simple to book an appointment from any device. We focused on improving the user experience, adding intuitive forms and improving the site structure to simplify navigation.
Solution
We conducted user research and redesigned the site based on the data collected. Appointment booking forms were added, blocks with trustworthy elements such as team photos, certificates and licenses were added, the structure with a clear division of services was improved. An important aspect was the attention to mobile adaptation, since many patients contact us via mobile devices. The site was also optimized for SEO, which increased its visibility in search engines.
Technologies
Rapid MVP development, analytics, AI, and business process automation.
Quick launch of secure and scalable web services with minimal costs.
Reliable and scalable data storage system with high performance.
Cross-platform framework for simultaneous iOS and Android app development.
Flexible framework for building fast and responsive web interfaces (SPA).
Creating dynamic and interactive interfaces for any platform.
Google's ready-made backend for quick app deployment without server-side development.
Asynchronous background task processing for improved performance and resilience.
AWS's reliable message queue for stable and scalable data transfer.Stages of work
24
Team and expertise
The project was handled by a team of UX/UI designers, developers, and SEO specialists.
Result
After the changes were implemented, the site became much more user-friendly, the structure and user interaction improved. This led to an increase in the number of applications and appointments. In the future, it is planned to expand the functionality with the addition of new services for the convenience of patients.
Client
Nadezhda
On behalf of the company "OOO Center for Medical Prevention" we express our gratitude to Atlantsoftware for the high-quality work on creating the website.
The new design helped us make information about our services accessible and understandable for patients. Thank you for your flexible approach and prompt solutions. We recommend you as a reliable partner!
If you want the same successful
case, contact us or leave a
request
If you want the same successful
case, contact us or leave a
request
Fill out the contact form and we will call you back during the next working hours!
Fill out the contact form and we will call you back during the next working hours!
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