UX and UI design
Design – is not only about appearance and aesthetics but also about functionality.
It is exactly the idea that is reflected in the mysterious UX/UI relationship, which can be thought of as User Experience & User Interface Design, which is an integrated approach to designing digital products.
UX / UI designers are engaged in designing the user interface and user experience for web resources, mobile applications, and a variety of other software:
UI design refers to the design of interface elements such as buttons, text fields, icons, and other graphic elements. UI designers strive to make the website look attractive, but this is not enough. In addition to a beautiful picture, the user equally appreciates convenience and ease of use.
UX design refers to how the user interacts with the product and how they perceive it. UX designers research user needs and the way they interact with a product. They develop user scenarios, the best ways to arrange information, and carefully think over the logic of interaction so that the product is convenient and meets the users’ needs.
At the same time, the design needs to be balanced - some projects need more usability or (UX), and some need a beautiful interface (UI):
For example, when creating software for managing enterprise processes (ERP, MRP, and CRM systems), internal interfaces, and dashboards, the main goal is for the data to be placed conveniently and clearly, visual design is sidelined.
On the contrary, when creating image sites that promote companies or their products, more attention should be paid to the visual part to create the sought-for effect and interest the user.
The modern approach to creating IT products divides specialists into UI and UX less often. This is because versatility helps designers perceive user experience and aesthetics as one, thereby achieving product integrity.